The content creator industry is experiencing a significant boom, with a nearly 10% growth in new creators joining the creator economy in 2024. According to MBO Partners’ latest report, “The State of Independence 2024,” the number of independent content creators in the United States has risen sharply to almost nine million, up from 8.1 million in 2023. This surge in growth is attributed to the increasing popularity of young TikTok and social media influencers, with a combined 79% of independent content creators being Gen Z and Millennials.
When examining the breakdown of full-time versus part-time content creators, it is interesting to note that 65% of creators are creating online content alongside their full-time job, while only 35% are full-time creators. This trend highlights the appeal of content creation as a side hustle for individuals looking to supplement their income.
On average, content creators can expect to make $81,049 in 2024, with top earners reaching up to $90,000. This lucrative earning potential, combined with the flexibility and accessibility of content creation, makes it an attractive option for those looking to start a side hustle.
There are several reasons why content creation is a smart choice for a side hustle. Firstly, it serves as an excellent springboard for full-time entrepreneurial ventures. As you gain traction as a content creator, you can easily build a client base and generate interest in other side hustles. Additionally, content creation requires minimal investment to start – all you need is a phone and a laptop. With content creation spanning various industries and niches, you can create content about topics that interest you and monetize your hobbies.
In addition to social media influencer opportunities, there are numerous ways to make money through digital content creation as a side hustle. Some alternative avenues include launching a podcast, selling digital products on platforms like Etsy, offering exclusive content to subscribers, generating revenue from YouTube ads, blogging, freelance writing, video editing, graphic design, online course creation, and more. By diversifying your income streams and combining multiple options, you can increase your earnings as a content creator.
Overall, the potential for growth and success in the content creator industry is vast, whether pursued as a full-time career or a side hustle. With the right skills, creativity, and dedication, content creators can leverage their passion for creating digital content into a profitable and fulfilling venture.
