In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently. A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can’t put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. Plus, there are lots of ways to promote your brand for free, or for little money.
This guide walks you through 29 of the best ways to promote your business, complete with examples and resources for getting started.
How to promote your business
Write guest posts for blogs that reach your target audience
Guest posting is a great way to get in front of a new audience and drive traffic back to your website. Find blogs that align with your target market and offer to write a guest post.
Get featured on product review blog posts
Product reviews can help spread awareness and drive sales. Reach out to bloggers with engaged audiences and offer to send them products for an honest review.
Write an expert roundup
Collaborate with experts in your industry to create a roundup post. This not only provides valuable content for your audience but also helps expand your reach through the experts’ networks.
Find affiliates to promote your business
Start an affiliate program to incentivize others to drive traffic to your business. Look for affiliates with engaged audiences who are already writing about your industry.
Get included in gift guides
Getting your product featured in gift guides can increase sales and drive traffic to your website. Reach out to relevant publishers and ask to have your product included.
Invest in infographics
Infographics are a visually appealing way to drive traffic and build backlinks for SEO. Consider investing in professionally designed infographics to showcase your brand.
Focus your attention on email marketing
Email marketing is a cost-effective way to market your business and drive sales. Use email marketing apps to create automated campaigns and build relationships with customers.
Get to the top of Google search results
SEO is essential for driving organic traffic to your website. Focus on optimizing your website for search engines to improve your visibility and attract high-intent customers.
Create a loyalty program
A loyalty program can help drive repeat business and increase customer retention. Offer rewards for customer loyalty and create a program that aligns with your brand.
Optimize your website for conversions
Ensure your website is optimized for conversions by creating clear product detail pages, prominent call-to-action buttons, and a streamlined checkout process.
Offer expert advice on Connectively
Connect with journalists and media outlets through Connectively to get free press coverage for your business and reach a wider audience.
Upsell and cross-sell products
Use upselling and cross-selling techniques to increase average order value and revenue. Recommend complementary products or upgrades to customers to drive sales.
Get on TikTok
Utilize TikTok to reach a younger demographic and build brand awareness. Create engaging content and use the link-in-bio feature to drive sales.
Start a YouTube channel
YouTube is a popular platform for reaching a wide audience. Create compelling video content to showcase your brand and engage with your target audience.
Partner with influencers to promote your business
Collaborate with influencers on social media to reach a larger audience and drive sales. Work with nano- or micro-influencers who have engaged followers.
Publish compelling social media posts frequently
Consistently post engaging content on social media to grow your following and drive engagement. Use scheduling tools to plan and automate your posts.
Automate word-of-mouth with social reviews
Encourage customers to leave reviews and testimonials to build trust and credibility. Use review apps to automate the process and share reviews on social media.
Create micro-content for social feeds
Create bite-sized content for social media platforms to captivate your audience. Repurpose longer content into smaller pieces to engage with users on the go.
Go live with your followers
Host live sessions on social media to engage with your audience in real-time. Consider hosting workshops or events to build relationships with your community.
Make it easy to share your products
Add social share buttons to your website to make it easy for users to share your products on social media. Use apps to optimize the placement and layout of social sharing buttons.
Be vocal about brand-appropriate trending topics
Join trending conversations on social media to engage with your audience and stay relevant. Use social media monitoring tools to find and participate in trending topics.
Create quizzes and other interactive content
Create interactive content like quizzes to engage with your audience and encourage sharing. Use tools like Octane.AI to create interactive content for social media.
Enable shoppable feeds on social media channels
Make your social media posts shoppable by adding tags that link to product pages. Allow users to make purchases directly from social media platforms for a seamless shopping experience.
Test out retargeting ads
Use retargeting ads to reach potential customers who have visited your website before. Personalize ads based on user behavior to drive conversions and increase sales.
How to promote your business locally
Create a Business Profile on Google
Manage your presence on Google search and Maps by creating a Business Profile. Add photos, videos, and contact information to make it easy for customers to find and connect with your business.
Join local events and connect with local customers
Participate in local events like markets, trade shows, and festivals to engage with your community and showcase your products. Consider hosting workshops or lectures to build your reputation locally.
Offer local delivery
Provide local delivery options to offer a convenient and fast shipping alternative to local customers. Set up local delivery in your Shopify admin to enable customers to choose this option at checkout.
Get local press
Pitch your business to local media outlets to get coverage and drive traffic to your website or store. Write press releases that focus on community empowerment and provide newsworthy information.
Get listed in online directories
Get your business listed in online directories like Yelp, BBB, and Yellow Pages to help local customers find you. Use services like Yext or Moz Local to manage your listings and ensure consistency across platforms.
Improve your digital marketing game
Promoting your business is essential for meeting your business goals, whether it’s raising brand awareness, driving website traffic, or making sales. Start with one or two tactics that feel most relevant to your business and continue to add more as you grow.
Remember, quality over quantity is key when it comes to marketing your business. Focus on creating compelling content and engaging with your audience in a meaningful way to drive success.
By implementing these strategies, you can effectively promote your business online, engage with your community, and drive sales. Stay consistent, be creative, and adapt to the changing landscape of digital marketing to see success in promoting your business.
