Facebook continues to be a powerhouse platform for business growth, boasting over three billion active users—far surpassing Instagram’s two billion and TikTok’s 1.5 billion users, according to Statista. This massive audience presents a plethora of opportunities for content creators and business owners to capitalize on and generate revenue.
Here are seven practical ways you can start monetizing your Facebook presence today.
Add Paid Subscriptions
By offering exclusive content to your most engaged followers through paid subscriptions, you can create recurring monthly revenue. This approach helps build a dedicated community while generating predictable income from your target audience. Comedian Daphnique Springs, for example, offers exclusive content to her 4.2 million followers for $9.99 per month.
Get started: To qualify for this feature, you need a Facebook page in Professional mode with at least 10,000 followers or more than 250 return viewers. Your page must also have 50,000 post engagements or 180,000 watch minutes in the past 60 days. Note that this feature is currently invite-only.
Partner with Brands and Creators
Collaborating with brands is a common way for content creators to make money on Facebook. Brands pay you to create content that boosts their brand awareness and reaches new audiences. For business owners, partnering with social media influencers can drive sales and build brand trust. Facebook’s paid partnership advertisements allow you to feature influencers marketing your products in your ads.
Get started: As a creator, tag sponsored posts using Facebook’s paid partnerships tool. Reach out to brands you already use and trust for authentic partnerships. As a business owner, find relevant creators who align with your brand, prepare clear content guidelines, and plan your outreach strategy.
Accept Facebook Stars
Facebook Stars enable viewers to support your content financially during livestreams, videos, or text posts. When viewers send you Stars, Meta pays you 1¢ per Star, providing a direct way for your audience to show appreciation for your content.
Get started: To earn Facebook Stars, you need at least 500 followers and an account that is at least 30 days old.
Use Content Monetization Tools
Facebook Content Monetization combines video ads, Reel ads, and performance bonuses into a single program. This program is currently in beta and invite-only. Business owners can place video ads in creator content without an invitation.
Get started: If you’re an established content creator looking to make money from advertising, fill out the content monetization interest form. Brands can create video ads to play in creators’ content without joining the program.
Create a Facebook Shop
Social commerce is on the rise, with nearly half of American consumers making purchases through social media. A Facebook Shop allows you to sell products directly through your brand’s Facebook page, with mobile checkout options for buyers.
Get started: Build a Facebook Shop by creating a business profile, uploading products to a digital catalog, adding photos, descriptions, and creating product collections.
Sell on Facebook Marketplace
With over one billion monthly users, Facebook Marketplace is a great platform for both casual sellers and business owners to reach local buyers. Write compelling product descriptions and choose the right categories to help shoppers find your items.
Get started: Upload items to Facebook Marketplace by selecting “Create New Listing” on the platform’s page.
Run Shops Ads
Shops ads help drive sales by connecting viewers to your Facebook Shop. You can direct shoppers to your shop’s homepage, specific product pages, or collection pages featuring multiple items.
Get started: You’ll need a Facebook Shop and product catalog to run Shop ads. Decide where to direct interested viewers and whether to create your ad manually or automatically.
In conclusion, Facebook offers a myriad of opportunities for individuals and businesses to monetize their presence on the platform. By leveraging features like paid subscriptions, brand partnerships, Facebook Stars, content monetization tools, Facebook Shop, Facebook Marketplace, and Shops ads, you can start generating revenue and growing your business on Facebook today.
