The Whitman School at Syracuse University has recently partnered with POV Brand Management, a student-run digital marketing agency, to enhance its social media presence and reach a younger audience. The collaboration between the school’s marketing and communications department and POV has proven to be a successful venture, showcasing the entrepreneurial spirit and innovative thinking that are at the core of the Whitman School.
POV Brand Management was founded by Phoebe Gullingsrud, a dual major in the Whitman School and the S.I. Newhouse School of Public Communications. Gullingsrud’s entrepreneurial journey began in high school, but it was during her first year at Syracuse University that she saw an opportunity to merge her business and communication skills to create a real business. With the help of a team with diverse skill sets, POV Marketing Consultancy was launched, and later evolved into POV Brand Management.
The agency’s team consists of talented students like Whitney Krayer, Fiona Connolly, Heather McClure, Lauren Diaz, Melissa Garcia, and Sona Cyriac, each bringing their unique expertise to the table. Together, they have worked on various projects, including the social media management for the Whitman School, highlighting students, alumni, speakers, and events happening within the school.
The partnership between POV and the Whitman School has been mutually beneficial, with the agency providing a fresh perspective and innovative digital solutions to help the school connect with its target audience of Gen Z. Dawn McWilliams, the director of marketing and communications at the Whitman School, commended POV for their outstanding work in showcasing the school’s achievements and events on social media platforms.
Professor Ken Walsleben, who mentored Gullingsrud throughout her entrepreneurial journey, praised the agency for its digital expertise and potential niche in the higher education space. The success of POV’s pitch to the Whitman School led to their hiring for the Spring 2024 semester, solidifying their position as a valuable partner in the school’s marketing efforts.
As the POV team prepares to graduate this May, Gullingsrud is confident in the agency’s ability to continue evolving and growing. With a focus on providing unique and innovative digital solutions to clients, POV Brand Management aims to become a leading digital marketing service that stands out in the industry.
Overall, the collaboration between POV Brand Management and the Whitman School exemplifies the power of student entrepreneurship and the impact that young, talented individuals can have in the business world. By leveraging their skills and creativity, the POV team has demonstrated the value of digital marketing in driving business growth and success.
