Facebook may not have the edge it once had, but it still boasts an incredibly high number of active users, with more than 3 billion users compared to Instagram’s 2 billion and TikTok’s 1.5 billion. With such a vast audience, there are numerous opportunities to make money on Facebook, from affiliate marketing to running ads through Messenger and selling items on Facebook Marketplace.
However, making money on Facebook comes with its challenges. The average engagement on organic posts hovers between 1.5% and 2.5%, and those who opt for paid advertising and sponsored content see their reach dwindle over time. Despite this, Facebook still offers exciting ways to monetize your audience, especially for entrepreneurs and creators with a strong following.
Before diving into monetization, it’s essential to check your eligibility. Facebook has specific requirements that your page and content must meet, including adhering to Community Standards, Partner Monetization Policies, and Content Monetization Policies. You can check your eligibility through the Creator Studio and ensure you stay eligible by following the platform’s guidelines.
Once you’re eligible, there are six main ways to make money on Facebook:
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Create videos with in-stream ads: In-stream ads are ideal for creators and brands with a sizable audience. By placing ads in the middle of videos, you can capture the attention of a captive audience and increase brand awareness.
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Add a paid subscription to your page: Fan subscriptions allow your most loyal followers to pay a recurring sum to access exclusive content and discounts. This is a great way to generate consistent monthly revenue and reward your fans.
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Collaborate with brands: Partnering with relevant brands can help you reach new audiences and diversify your content output. By creating content together, you can increase engagement and boost your follower count.
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Earn money directly from your fans: Facebook Stars allow fans to buy stars and send tips to their favorite creators. This feature rewards creators for their content and can generate additional revenue.
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Run paid events online: Hosting paid online events through your Facebook page can engage followers and reach new audiences. This feature is perfect for moving in-person events online and generating buzz around your brand.
- Drive visitors to your online store: Utilize Facebook’s social commerce features to direct shoppers to your Shopify store. By creating shoppable posts and ads, you can capture consumers mid-scroll and drive traffic to your online store.
Diversifying your earnings is crucial in today’s digital landscape. By leveraging Facebook’s massive audience and utilizing its various monetization features, you can maximize your earning potential. Remember to stay adaptable and explore different revenue streams to ensure long-term success.
