36% of workforce seeks alternative employment in gig economy

As the nation grapples with corporate layoffs, many workers are turning to alternative forms of employment. A recent study has shown that 36% of the workforce now identifies as independent workers or “gig workers.” This shift in the labor market has been steadily increasing, with more than two million Americans choosing to pursue independent work in 2020, a number that doubled by the following year.

For some individuals, like public relations and marketing professional Priscilla Visintine, becoming an independent worker was a way to escape the demands of the traditional 9 to 5 job. What initially started as a few freelance projects quickly evolved into a thriving career. Visintine shared, “I had a couple of friends who had worked at big PR agencies, and they often job things out to freelancers. So, 1 or 2 would say, ‘Hey, do you want to help us do this?’ And the client was like, ‘Sure, do you want help us do this?’ And I was like, Sure. And then that just kind of snowballed and I ended up getting my own clients.”

As Visintine’s business grew, she realized that being an independent worker meant having multiple “bosses” in the form of clients. This shift in perspective highlights the unique challenges that gig workers face, including the need for discipline and self-motivation. Washington University Professor John Barrios emphasizes the importance of understanding the tax implications and setting boundaries when transitioning to gig work.

For those considering a move to gig work, Visintine offers valuable advice based on her own experience. She encourages individuals to take on new projects even if they feel uncertain, as it can lead to personal and professional growth. As she reflects on her career, Visintine now considers herself semi-retired, focusing on select projects that are meaningful to her.

The rise of gig work presents both opportunities and challenges for workers seeking alternative employment options. While it offers flexibility and autonomy, gig work also requires self-discipline and careful financial planning. As the workforce continues to evolve, individuals must weigh the pros and cons of independent work and make informed decisions about their career paths.