Ruta Drungilaite, the founder of A Twist of Date, has created a unique business that helps couples plan memorable date nights with its digital offerings. From cold case files to conversation starter cards and romantic board games, A Twist of Date offers a variety of options for couples looking to spice up their date nights.
Ruta’s journey to entrepreneurship began while she was working in the finance industry in London. After experiencing the limitations of lockdown on traditional date night options, she saw an opportunity to help couples create meaningful experiences at home. Drawing from her own creativity and love for unique date ideas, Ruta founded A Twist of Date to solve the common problem of coming up with creative date night ideas.
The initial steps Ruta took to launch her side hustle included creating physical date night boxes. While these boxes were well-received, Ruta soon realized that the labor-intensive nature of producing them made them financially unsustainable. She pivoted her business towards digital products, such as printable date idea cards and romantic board games, which proved to be more scalable and profitable.
Building a business from the ground up presented Ruta with numerous challenges, including a lack of knowledge in certain areas and the difficulty of balancing her side hustle with a demanding full-time job. Despite these obstacles, Ruta persevered, learning new skills and prioritizing her mental and physical well-being to sustain her entrepreneurial journey.
After several months of hard work and dedication, Ruta began to see consistent monthly revenue, with one of her products going viral on TikTok and bringing in a significant amount of sales. This success gave her the confidence to transition from a side hustle to a full-time business, with the goal of achieving sustainable revenue and growth in the future.
Running A Twist of Date has brought Ruta immense joy, as she gets to combine her financial background with her creative passion to help couples around the world connect and create lasting memories. The positive feedback from customers who have used her products to strengthen their relationships serves as a constant source of motivation for Ruta.
For aspiring entrepreneurs looking to start their own successful side hustles or businesses, Ruta offers valuable advice. She emphasizes the importance of identifying a real pain point, validating business ideas, prioritizing action over perfection, pursuing interests that align with personal values, embracing a growth mindset, and staying true to one’s values throughout the entrepreneurial journey.
In conclusion, Ruta Drungilaite’s story of building A Twist of Date showcases the power of creativity, perseverance, and adaptability in entrepreneurship. By recognizing a need in the market and continuously evolving her business model, Ruta has created a successful venture that not only fulfills her passion but also brings joy and connection to couples worldwide.
