Small business owners often find themselves wearing multiple hats, from managing finances to marketing their products or services. One crucial aspect of running a successful business is content creation. Whether it’s posting on social media, writing newsletters, or designing graphics, creating engaging content is essential for building an audience and driving sales. However, the sheer volume of content required can be overwhelming for solopreneurs.
According to Angelique Rewers, CEO of small business consulting firm BoldHaus, the amount of content being created and shared today is staggering. To save time and cut costs, many small business owners turn to customizable graphic templates for their marketing materials instead of hiring a graphic designer or attempting to create graphics themselves. This approach allows them to quickly create professional-looking content without the need for specialized design skills.
Nicaila Okome, host of the “Side Hustle Pro” podcast, emphasizes the importance of utilizing services that offer customizable templates for various platforms. These templates can be used for social media posts, websites, e-books, and more. By leveraging pre-designed templates, small business owners can streamline their content creation process and focus on other aspects of their business.
For individuals with a knack for graphic design, creating templates for a side hustle can be a lucrative opportunity. Templates can be designed for a wide range of purposes, from Instagram posts to packaging designs. Platforms like Canva provide tools for designing templates and allow creators to share unique links with buyers for customization.
Researching popular template designs on sites like Canva, Etsy, and Creative Market can provide valuable insights into market demand and pricing strategies. Templates can be sold individually or in packages, with prices varying based on the complexity and quantity of templates included. Understanding the fees and guidelines of each platform is essential for successful selling.
Etsy charges a listing fee and a percentage of each sale, while Creative Market takes a 50% fee on sales. Canva requires designers to register and submit their work for approval, with royalties earned each time a design is used. Despite the fees involved, the demand for customizable templates is expected to grow, presenting a promising opportunity for aspiring template designers.
In conclusion, creating and selling customizable graphic templates can be a profitable side hustle for individuals with design skills. By leveraging platforms like Canva, Etsy, and Creative Market, small business owners can tap into the growing demand for professionally designed templates. With the right research, creativity, and marketing strategy, selling graphic templates can provide a valuable source of passive income for aspiring entrepreneurs.
