Jane Genova: Navigating the World of Side Hustles and Portfolio Careers
In today’s fast-paced and ever-changing job market, the concept of side hustles and portfolio careers has gained significant traction. With the rise of gig economy and the need for additional income, more and more individuals are exploring alternative ways to supplement their primary source of income. One such individual who has made a name for herself in this space is Jane Genova.
According to a recent survey by Bankrate, 36 percent of adults have added side gigs to their primary source of income, with over 50 percent starting in 2022 amidst surging inflation. The need for extra income has been a major driver for individuals seeking out side hustles. However, as highlighted by thought leaders such as Ken Banta and Orlan Boston in the Harvard Business Review, it is essential to be strategic in choosing side hustles that align with long-term career goals.
Jane Genova is a career coach who specializes in helping individuals navigate the complexities of the modern job market. With a background in marketing communications and a focus on over-50 work issues, Genova offers end-to-end services to address challenges, develop strategies, and prepare individuals for success in their careers.
The concept of a portfolio career, coined by thought leader Charles Handy in the late 1980s, has become increasingly relevant in today’s job market. The traditional full-time job is giving way to part-time and gig work, with a small number of permanent full-time employees at the top of organizations. This shift towards flexibility in using human capital has paved the way for individuals like Genova to thrive in the world of side hustles and portfolio careers.
In a world where layoffs and job insecurity are prevalent, the idea of a portfolio career offers individuals the opportunity to diversify their skills, develop new networks, and explore new career paths. With the rise of generative AI and the automation of tasks, traditional full-time jobs are becoming obsolete, making it essential for individuals to adapt and embrace alternative career paths.
While side hustles can offer numerous benefits, there are also potential downsides to consider. From diluting your brand to conflicts of interest and lack of work-life balance, individuals must carefully weigh the pros and cons of taking on additional work alongside their primary job. Employers also play a crucial role in shaping the landscape of side hustles, with policies and perceptions impacting how individuals navigate their career paths.
As individuals like Jane Genova continue to thrive in the world of side hustles and portfolio careers, it is clear that the traditional full-time job is evolving. With the right strategies, skills, and mindset, individuals can adapt to the changing job market and create opportunities for themselves in a rapidly evolving landscape. Jane Genova’s expertise and guidance offer individuals the tools they need to succeed in an increasingly competitive job market.
