Heather Freeman is a shining example of how a side hustle can turn into a lucrative business opportunity. Her Facebook page, Coffee. Mom. Repeat., has amassed an impressive following of 850,000 followers and brings in six figures a year. In this Side Hustle Spotlight Q&A, Heather shares insights into her journey, from humble beginnings to remarkable success.
Before diving into the world of influencing, Heather worked as a part-time licensed insurance agent and dedicated stay-at-home mom. Her side hustle journey began in 2013 when she started a Facebook page called “Mom’s Time Out,” which later evolved into Coffee. Mom. Repeat. In 2016, Heather started incorporating affiliate links into her posts, but it wasn’t until 2018 that her page gained viral attention after a quirky video went viral. With the support of her growing audience, Heather rebranded her page and never looked back.
Heather’s motivation to monetize her content stemmed from a desire to provide more for her family and spend quality time with her daughter. By leveraging affiliate marketing and influencer strategies, she was able to create a sustainable income stream that allowed her to achieve financial independence and flexibility in her work.
One of the key steps Heather took to kickstart her side hustle was learning about affiliate marketing from her cousin’s husband. She applied to the Amazon Associates program and started sharing links on her page, gradually increasing her earnings. Through trial and error, research, and consistency, Heather honed her skills in affiliate marketing and influencing, paving the way for her success.
Navigating the challenges of online algorithms was a significant hurdle for Heather. Ensuring her posts reached her followers amidst changing algorithms required strategic planning and diversification of content distribution. By utilizing email lists and Instagram stories in addition to Facebook, Heather maintained engagement and expanded her reach.
Over time, Heather’s side hustle evolved into a consistent revenue stream, with monthly earnings ranging from four to five figures. The flexibility of her business allows her to work from anywhere, whether it’s a tropical resort or high in the sky. Heather’s advice to aspiring entrepreneurs is to start without fear, be open to reassessing strategies, and cultivate patience for long-term success.
Heather’s story is a testament to the power of perseverance, adaptability, and passion in building a successful side hustle. Through dedication and a willingness to learn, she transformed a simple Facebook page into a thriving business that not only supports her family but also provides the freedom to live life on her own terms.
