Sean Hall, an Orlando-based entrepreneur, has made a name for himself in the better-for-you CPG space with his latest venture, Wellious. In a recent Side Hustle Spotlight Q&A, Hall shared insights into his journey of launching Wellious as a side hustle while working full-time running a digital publishing company called TOFM Media.
Hall’s inspiration for starting Wellious stemmed from personal health struggles he faced in early 2021. Dissatisfied with the harmful ingredients in his protein powder, he embarked on a mission to create a cleaner, tastier alternative made from real food ingredients. After countless hours of research and development, Wellious was born, offering a plant-based protein powder crafted from almond and chickpea proteins, natural flavors from premium cacaos and vanilla, and sweetened with monk fruit.
What sets Wellious apart is Hall’s commitment to sourcing high-quality ingredients directly from the farm level and third-party testing every batch for quality assurance. Additionally, he took a hands-on approach to every aspect of the business, from product development to packaging design, ensuring a truly unique and premium product.
With an initial investment of $3,000 and a single Instagram post, Wellious quickly gained traction, attracting a loyal customer base and garnering attention from influencers and retailers. As demand surged, Hall transitioned to full-time focus on Wellious, navigating challenges such as production constraints and overwhelming demand.
Despite facing obstacles like product shortages and missed opportunities, Hall remained resilient, driven by the positive feedback from customers whose lives were positively impacted by Wellious. Today, Wellious is experiencing exponential growth, with a 600% year-over-year increase in revenue and a promising outlook for the future.
Looking ahead, Hall is excited about continuing to improve the product and user experience for customers, aiming to create a community around Wellious that values excellence and authenticity. His advice to aspiring entrepreneurs is simple yet profound: take the risk, pursue your passion, and never give up on your dream, regardless of the timeline it may take to turn your side hustle into your main hustle.
In conclusion, Sean Hall’s journey with Wellious exemplifies the power of perseverance, passion, and dedication in building a successful side hustle into a thriving business. His commitment to quality, innovation, and customer satisfaction serves as a testament to the potential of turning a simple idea into a game-changing product that resonates with consumers. As Hall continues to push the boundaries of what’s possible in the better-for-you CPG space, the future looks bright for Wellious and its growing community of health-conscious enthusiasts.
