Freelancing has become an increasingly popular option for individuals looking to take control of their work lives and enjoy the freedom and flexibility that comes with being your own boss. In Italy, where full-time salaries often fall below the EU average, many people turn to freelancing as a way to increase their income while maintaining a flexible schedule. However, freelancing in Italy, like in many other countries, comes with its own set of challenges, particularly when it comes to finding and retaining clients.
To shed light on this topic, we spoke to three freelancers in Italy from different fields to gather their best tips on how to find new clients and build a successful freelance career in the country.
One common strategy that freelancers employ is to find an “anchor client” that provides a steady stream of work and income. Liz Shemaria, a journalist and content consultant based in Milan, shared her experience of having an anchor client that covers half of her billable hours each month and allows her the flexibility to work on other projects. By starting with smaller assignments and proving her value, Shemaria was able to secure a larger freelance role with her anchor client, providing her with stability and the freedom to pursue passion projects.
Networking is another crucial aspect of finding freelance clients in Italy. Alessio Perrone, an Italian journalist freelancing for international publications, emphasized the importance of building relationships within your industry. By attending events, meeting people, and forming connections, freelancers can gain insights into potential opportunities and pricing standards. Additionally, referrals from friends and colleagues can be a valuable source of new clients, as Perrone often refers job requests to his network and receives referrals in return.
In the digital age, leveraging social media has become a powerful tool for freelancers to showcase their work and attract clients. Rafaela Reis, a stylist and image consultant, uses Instagram to share her portfolio with her large following, while Shemaria has found clients through professional Facebook groups. LinkedIn, often overlooked as a social media platform, can also be a valuable resource for freelancers in Italy, as it is commonly used by employers to advertise freelance positions and connect with potential hires.
While many freelancers focus on the Italian market, expanding beyond national borders can open up new opportunities. Perrone continues to work with British and American publications despite being based in Italy, highlighting the global nature of freelancing. Reis, on the other hand, serves both Italian and international clients from Milan, leveraging her social media presence to reach a wider audience.
Ultimately, the key to success in freelancing lies in delivering high-quality work that generates referrals and repeat business. As freelancers build their reputation and network, clients will begin to seek them out for projects, reducing the need for constant outreach. Persistence, networking, and a willingness to explore new opportunities are essential traits for freelancers looking to thrive in the competitive landscape of freelancing in Italy.
In conclusion, freelancing in Italy offers a unique set of challenges and opportunities for individuals seeking independence and flexibility in their work. By following the tips and strategies shared by experienced freelancers, aspiring freelancers can navigate the Italian market, find new clients, and build a successful freelance career. Share your own experiences and advice on freelancing in Italy in the comments below.
