In today’s digital age, having a strong online presence is crucial for small businesses looking to attract and retain customers. However, a surprising statistic reveals that seven out of 10 small business websites lack a call to action. This oversight can have a significant impact on their ability to convert website visitors into customers. A call to action is a vital element in a website’s design, as it prompts users to take a specific action, such as making a purchase or signing up for a newsletter. Without a clear call to action, visitors may leave the site without taking any desired action, resulting in missed opportunities for businesses.
Furthermore, research shows that users are 67% more likely to make a purchase if the website is mobile-friendly. With the majority of users now browsing and shopping on their mobile devices, having a mobile-friendly website is essential for businesses looking to improve their chances of converting potential customers. In fact, half of internet users say that they use website design as a factor to formulate their opinion on a business. A well-designed website with easy navigation, attractive visuals, and clear calls to action can make a positive impact on potential customers and help businesses stand out in a competitive market.
It’s also important to note that website users spend 57% of their time above the fold, which refers to the upper half of a website’s landing page. This area is where users concentrate the majority of their attention, with 74% of view time spent in the first two “screenfuls.” This highlights the importance of having engaging and informative content in this prime real estate on a website.
However, despite the significance of website design, 57% of users won’t recommend a business with a poorly designed website. Additionally, 38% of users won’t engage with a website if its layout is unattractive. These statistics underscore the importance of investing in a well-designed website that not only looks visually appealing but also provides a seamless user experience.
When it comes to the cost and timeline of website design, reports indicate that the average cost of designing a basic website is $3,200, with the process taking about three months on average. This highlights the need for businesses to carefully plan and budget for their online presence, as a website serves as a primary point of engagement with potential customers.
In terms of content management systems, WordPress emerges as the most popular choice, hosting 43% of the internet’s websites. Known for its adaptability and customization options through themes and plugins, WordPress caters to a wide range of users, from individuals to large corporations.
In conclusion, these statistics shed light on the importance of website design and functionality in today’s digital landscape. Small businesses must prioritize creating mobile-friendly, visually appealing websites with clear calls to action to attract and retain customers. By investing in a well-designed website, businesses can enhance their credibility, engage users, and ultimately drive conversions.
