Small business owners often find themselves wearing multiple hats, from managing finances to marketing their products or services. One crucial aspect of running a successful business is content creation. Whether it’s posting on social media, writing newsletters, or designing graphics, creating engaging content is essential for building an audience and driving sales. However, for many solopreneurs, the sheer volume of content needed can be overwhelming.
Angelique Rewers, CEO of small business consulting firm BoldHaus, acknowledges the challenges that small business owners face in creating content. She notes, “The volume of content that people are creating and pushing out into the world today is insane.” To streamline the process and save time and money, many entrepreneurs turn to customizable graphic templates for their marketing materials instead of hiring a graphic designer or attempting to create graphics themselves.
Nicaila Okome, host of the “Side Hustle Pro” podcast, emphasizes the importance of utilizing services that offer customizable graphic templates for quick and efficient content creation. These templates can be used for a variety of platforms, including social media, websites, e-books, and more. By creating templates, designers can cater to a wide range of needs, from Instagram posts to packaging designs for physical products.
Platforms like Canva, Etsy, and Creative Market provide opportunities for designers to sell their templates to a broad audience. Researching the types of templates that are in demand and how they are priced can help designers determine their niche and pricing strategy. For example, a set of 20 social media templates may sell for $5.67 on Etsy, while a set of 120 Instagram templates could go for $165 on Creative Market.
When selling templates on these platforms, designers should be aware of the fees and guidelines associated with each site. Etsy charges a listing fee of 20 cents per item and a 6.5% fee per sale, while Creative Market takes a 50% fee on each sale. Canva requires designers to register and submit their work for approval, with designers earning royalties each time their design is used.
Despite the challenges and competition in the market, the demand for customizable graphic templates is expected to grow. As more businesses and individuals seek to enhance their online presence and marketing efforts, the need for high-quality, affordable templates will continue to rise. By tapping into this growing market, designers can create a lucrative side hustle that provides passive income and expands their creative portfolio.
In conclusion, creating customizable graphic templates for social media, websites, e-books, and other platforms can be a profitable venture for designers looking to diversify their income streams. By leveraging platforms like Canva, Etsy, and Creative Market, designers can reach a wide audience and capitalize on the growing demand for visually appealing and customizable content. With the right research, pricing strategy, and marketing efforts, designers can establish a successful side hustle that complements their creative skills and generates passive income.
