In 2023, the UK saw a significant increase in the number of new small businesses launching, with around 900,000 startups entering the market. This surge in entrepreneurship is a positive sign for the economy, but it also presents challenges for freelancers looking to secure clients in a competitive landscape. According to a survey by 1st Formations, over half of these new businesses are seeking to hire contractors or freelancers, offering a potential opportunity for independent professionals to grow their client base.
However, amidst a decline in UK recruitment levels and ongoing economic uncertainty, freelancers need to position themselves strategically to attract small business clients. Here are some tips based on the survey’s findings and how to showcase your expertise in times of instability.
1. Fill the skills gap:
The survey revealed a significant skills shortage among SMEs, particularly in areas such as marketing, lead generation, and sales. Freelancers with expertise in these fields have a clear advantage and can position themselves as experts by addressing common pain points and frustrations faced by small businesses. Sharing knowledge through blogs, social media, or webinars can help establish credibility and attract clients.
For freelancers who do not specialize in these areas, it’s essential to highlight how your experience and knowledge can enhance marketing, sales, and lead generation efforts. Demonstrating past successes and results can showcase your value to potential clients.
2. Be the solution:
Understanding the unique challenges faced by small businesses and offering tailored solutions can set you apart from the competition. By showcasing your expertise and presenting case studies and testimonials, you can demonstrate the value you bring to clients. Having an online portfolio and highlighting your track record can further solidify your position as a solution provider.
3. Use your remote working track record:
With a growing number of small businesses adopting remote working policies, freelancers who can work independently and effectively from anywhere are in high demand. Emphasizing your remote work experience and showcasing your communication skills and efficiency can help attract clients looking for remote collaborators. Using technology and project management tools to streamline workflow can also demonstrate your readiness to work remotely.
4. Address economic concerns:
In times of economic uncertainty, cost-effectiveness becomes a key concern for small businesses. Freelancers need to clearly demonstrate their value proposition by offering flexible pricing, highlighting efficiency, and focusing on the return on investment for clients. By showcasing how your services can contribute to a client’s bottom line and help them achieve their business goals, you can position yourself as a valuable asset.
5. Build relationships:
Building strong relationships with small business owners can lead to long-term collaborations. Engaging on social media, attending industry conferences, and offering free consultations can help you connect with potential clients and demonstrate your expertise. Tailoring your pitch to each client, offering trial periods, and showcasing your passion for your work can help you stand out and secure new clients.
By following these tips and positioning yourself strategically, freelancers can attract small business clients and navigate the competitive landscape in 2023. Demonstrating your expertise, addressing client needs, and building strong relationships can help you secure new opportunities and grow your freelance business in a challenging economic environment.
:max_bytes(150000):strip_icc()/GettyImages-1793440729-6fe29c718caa48f1a49153817ff83710.jpg?ssl=1 "Worried About Your Future as a Freelancer? Discover This Tax-Advantaged Tool That Can Be Your Secret Weapon!")
