In a groundbreaking partnership, the City of San Antonio and Herospace have joined forces to support small businesses in the area in enhancing their online presence. This collaboration aims to provide professional digital support to businesses of all sizes through the Digital Presence Program, which is made possible by funds from the American Rescue Plan Act (ARPA).
Small businesses in San Antonio looking to expand their reach and connect with more customers online can participate in the program by taking a simple online survey. This survey will generate a detailed report outlining the strengths and weaknesses of their current online presence, helping business owners understand where improvements can be made.
To qualify for free digital services, businesses must meet certain size criteria and be based in San Antonio. Priority will be given to businesses that demonstrate a greater need for assistance with their web presence and digital skills. Additionally, small businesses located in areas affected by current or future City construction projects may also be eligible for the free digital services.
Brenda Hicks-Sorensen, Director of the City of San Antonio Economic Development Department, emphasized the importance of a strong digital presence for small businesses. She highlighted how a company’s online visibility can significantly impact awareness and customer growth, making professional digital services a valuable resource for those in need.
The program kicks off with a comprehensive survey that delves into the business owners’ websites and digital capabilities. Following the survey, businesses will have the opportunity to meet with a digital marketing expert who will review the report and create a tailored plan to enhance their online presence. This plan may include improvements to their website, social media accounts, photos, or videos.
Small businesses participating in the program will gain valuable insights on how to leverage their websites and social media platforms to reach a wider audience online. They will learn strategies to attract more visitors to their websites, increase customer engagement, and ultimately grow their businesses through digital channels.
The overarching goal of the Digital Presence Program is to boost the visibility and connectivity of small businesses in San Antonio through their digital presence. For more information on the program and to take the survey, interested business owners can visit the Digital Presence Program’s website at https://sanantonio.digital/.
In conclusion, the partnership between the City of San Antonio and Herospace represents a significant step towards empowering small businesses in the area to thrive in the digital landscape. By providing access to professional digital services and support, this initiative aims to equip businesses with the tools they need to succeed online and reach a broader customer base.
