Social media has undergone significant changes in recent years, especially for creative freelancers looking to advance their careers. Platforms like Instagram and Twitter have seen shifts in algorithms and user behavior, leading many creatives to seek alternative platforms for networking and self-promotion. One such platform that has gained traction among creatives is LinkedIn, known for its professional focus and positive atmosphere.
LinkedIn may seem overwhelming or even cringeworthy to those new to the platform, but it offers unique opportunities for professional growth and networking. Many designers, artists, filmmakers, animators, and photographers have found success in leveraging LinkedIn for their careers. To help creatives navigate the platform effectively, here are eight practical tips from industry professionals who have utilized LinkedIn to their advantage.
1. Embrace the positivity: LinkedIn stands out for its lack of toxicity and negativity compared to other social platforms. By actively engaging with the community and sharing valuable content, creatives can build a positive presence on the platform.
2. Understand it’s ALL work-related: LinkedIn is primarily focused on professional networking and work-related discussions. While it may feel different from other social media platforms, it offers a unique space for showcasing creative work and connecting with like-minded professionals.
3. Start posting and commenting: Consistent posting and engagement are key to success on LinkedIn. Sharing work in progress, reaching out to potential collaborators, and building a strong network can help creatives establish a presence on the platform.
4. Don’t be shy: While self-promotion may feel uncomfortable, it is essential for freelancers to showcase their achievements and skills on LinkedIn. By sharing successes and engaging confidently with the community, creatives can attract new opportunities and connections.
5. Curate your community carefully: Building a relevant and engaged network on LinkedIn is crucial for success. By connecting with industry peers, clients, and collaborators, creatives can create a supportive community that fosters growth and collaboration.
6. Avoid LinkedIn cliches: Steer clear of business jargon and marketing speak on LinkedIn. Instead, communicate authentically and use plain language to connect with your audience effectively.
7. Use the headline space: Utilize the headline space on your profile to highlight your expertise and establish your authority in your field. This brief description appears when you comment on others’ posts, helping to make a strong first impression.
8. Get someone else to help: If engaging on LinkedIn feels daunting, consider enlisting the help of a friend or colleague to assist with content creation and promotion. Having an outside perspective can provide valuable insights and boost your confidence in sharing your work.
In conclusion, while LinkedIn may initially feel unfamiliar to creatives, it offers a valuable platform for professional growth and networking. By embracing the platform’s positive atmosphere, engaging consistently, and showcasing authentic work, freelancers can leverage LinkedIn to advance their careers and connect with industry peers. With practice and dedication, LinkedIn can become a powerful tool for creatives looking to expand their reach and opportunities in the digital landscape.
