Social media has undergone significant changes in recent years, especially for creative freelancers looking to advance their careers. Platforms like Instagram and Twitter have seen shifts in algorithms and user behavior that have made it challenging for creatives to maintain engagement levels. As a result, many are turning to LinkedIn as a viable alternative for networking, self-promotion, and professional growth.
While some may find LinkedIn overwhelming or cringeworthy, it has proven to be a valuable tool for designers, artists, filmmakers, animators, and photographers seeking to expand their reach and connect with industry professionals. To help navigate this platform effectively, here are eight practical tips from industry experts who have successfully leveraged LinkedIn for their careers.
1. Embrace the positivity: LinkedIn offers a positive and professional environment, free from the toxicity and negativity often found on other social platforms. By actively engaging with the community and sharing valuable content, you can build meaningful connections and showcase your work to a receptive audience.
2. Understand it’s ALL work-related: Unlike other social media platforms, LinkedIn is primarily focused on work-related content. Embrace this difference and use it to your advantage by sharing updates on your projects, connecting with industry peers, and showcasing your expertise in your field.
3. Start posting and commenting: Consistent posting and engagement are key to success on LinkedIn. Share updates on your work, comment on others’ posts, and reach out to potential collaborators or clients. Building a strong network and staying active on the platform can help you expand your reach and attract new opportunities.
4. Don’t be shy: While self-promotion may feel uncomfortable at first, it is essential for freelancers looking to grow their careers. Share your achievements, projects, and insights with confidence, and don’t be afraid to showcase your work to a wider audience.
5. Curate your community carefully: With a vast network of professionals on LinkedIn, it’s important to curate your connections and feed to ensure you are engaging with the right audience. By connecting with like-minded individuals and industry peers, you can create a supportive and valuable network that can help you advance your career.
6. Avoid LinkedIn cliches: Steer clear of business jargon and marketing speak on LinkedIn. Instead, use plain and authentic language to communicate with your audience. Avoid common cliches and focus on sharing genuine stories and experiences that resonate with your followers.
7. Use the headline space: Utilize the headline space on your profile to describe who you are and what you do. This space appears when you comment on someone else’s feed and can help establish your authority and expertise in your field.
8. Get someone else to help: If engaging on LinkedIn feels daunting, consider enlisting the help of a friend or colleague to assist with your content. Having an outside perspective can provide valuable feedback and support as you navigate the platform and promote your work effectively.
In conclusion, while LinkedIn may initially feel unfamiliar or intimidating to some creatives, it offers unique opportunities for professional growth and networking. By embracing the platform’s positive environment, consistently engaging with your network, and sharing your authentic voice and experiences, you can leverage LinkedIn effectively to showcase your work, connect with industry peers, and advance your freelance career. With time and practice, you can build a strong presence on LinkedIn that helps you achieve your professional goals and expand your creative opportunities.
