The Rise of Online Course Gurus: A New Path for Ambitious Youth

A few years ago, Nehemiah Jordan was a sophomore at Liberty University, immersed in the world of film and writing, dreaming of becoming a Hollywood director. However, a setback in the form of an internship rejection forced him to reevaluate his path. Faced with the daunting reality of a long journey ahead in the film industry, he sought alternatives that would offer him more immediate control over his time and finances. This quest led him to an online sales course called Closer Cartel, which promised a lucrative alternative to traditional education.

The Allure of Alternative Education

Closer Cartel’s marketing boldly claims, “Instead of having to listen to broke professors teach you about an average life, you get to learn a skill from someone who is actually doing what you want to do in life.” This sentiment resonates with many young adults today, who are increasingly skeptical of the traditional education system. The founder of Closer Cartel, Luke Alexander, a 25-year-old college dropout, emphasizes that the conventional path of obtaining a degree and securing a job is no longer the safest route to success. Instead, he argues that it is one of the worst paths for those seeking freedom and fulfillment.

For just $1,000—often advertised at a discount from $2,997—students are promised sales skills that could potentially earn them more than a doctor’s salary. Jordan took the plunge, completing the self-guided course within weeks. His journey didn’t stop there; he was soon introduced to Iman Gadzhi, another prominent figure in the online education space, who runs a series of courses aimed at teaching young people how to build online businesses.

The Online Course Boom

Gadzhi’s empire includes platforms like Educate, which claims to revolutionize the education system with modules on sales, dropshipping, and even personal development. Titles such as "Six-Figure Sales Rep" and "Pathway to Profits" promise students a shortcut to financial success. Gadzhi, who has amassed a following of millions on YouTube, often critiques the traditional education system, labeling it a “money pit” that produces “dumbwits.” His provocative statements resonate with a generation disillusioned by rising tuition costs and uncertain job prospects.

Jordan leveraged his connection with Gadzhi to secure a position as a sales coach at Educate, recruiting others to take the courses he had just completed. This shift in career trajectory highlights a growing trend among young adults: the desire for immediate, practical skills over traditional academic credentials.

A Shift in Perception

Recent studies indicate a significant decline in confidence in the higher education system. A 2024 Gallup poll revealed that only 36% of respondents had a “great deal” of confidence in colleges, down from 57% in 2015. The perception that college is essential for securing a high-paying job is also waning, particularly among younger generations. Many now view online courses as viable alternatives that offer practical skills without the burden of student debt.

This skepticism is further fueled by the rising costs of education. The average loan debt for U.S. college students in 2024 was reported at $38,000, leading many to question the return on investment of a traditional degree. With Gen Z aspiring to high salaries and financial success, the allure of online courses that promise quick results becomes increasingly appealing.

The New Age of Gurus

The emergence of online course gurus has created a cottage industry that preys on the insecurities and aspirations of young adults. Figures like Jordan Welch and Dan Lok, alongside Alexander and Gadzhi, market their courses as alternatives to college, often targeting young men seeking financial independence. Their marketing strategies are slick and persuasive, showcasing lavish lifestyles that promise a life of freedom and wealth.

In promotional materials, these gurus often depict college as a trap that leads to mediocrity, while presenting their courses as the key to escaping the “matrix” of traditional employment. The message is clear: invest in their courses, and you too can achieve the lifestyle you desire.

The Experience of Online Learning

Recently, I explored an online program called Digital Launchpad, which claims to equip students with the skills necessary to make money online. The introductory video featured Gadzhi, who confidently proclaimed that this course would lead to “freedom.” However, the content often felt superficial, lacking the depth and rigor of traditional education.

The course also fosters a sense of community among its participants, with a ranking system that incentivizes continued subscription. Students are encouraged to network and support one another, creating a sense of belonging that many find appealing. Yet, the pressure to succeed quickly can lead to unrealistic expectations and disappointment.

The Reality Check

Despite the allure of online courses, Nehemiah Jordan ultimately decided to complete his degree. He recognizes the value of traditional education, particularly the personal growth that occurs in a college environment. While he appreciates the skills he gained from online courses, he believes they cannot fully replace the experiences and connections formed in a classroom setting.

The purpose of higher education extends beyond mere financial gain. It encompasses the development of critical thinking skills, informed citizenship, and personal growth. As the landscape of education continues to evolve, it is crucial for institutions to adapt and address the concerns of students seeking meaningful and relevant learning experiences.

Conclusion

The rise of online course gurus reflects a significant shift in how young people perceive education and career success. While these courses offer enticing promises of quick wealth and freedom, they also raise important questions about the value of traditional education. As the debate continues, it is essential for students to critically evaluate their options and consider the long-term implications of their choices. In a rapidly changing world, the quest for knowledge and personal growth remains a timeless pursuit, regardless of the medium through which it is achieved.