In today’s digital age, having a strong online presence is crucial for businesses, including medical practices. One key element of this online presence is a Google Business Profile. In a recent Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, shed light on the importance of claiming and updating a practice’s Google Business Profile.
According to Evans, a Google Business Profile is more than just a listing on Google Maps. It serves as a vital source of information for patients looking for healthcare providers. By claiming and updating their profile, practices can ensure that accurate and up-to-date information is readily available to potential patients.
Evans emphasized the need for regular updates to the Google Business Profile. He suggested that someone in the practice should review the profile monthly to ensure that all relevant information is current. This includes checking for any new features or functionalities that Google may have introduced, as well as keeping an eye on competitors’ profiles to see if they have added any content that the practice may be missing.
Maintaining an active and engaging Google Business Profile can help practices stand out in a crowded online marketplace. By providing detailed information about services, hours of operation, contact details, and more, practices can make it easier for patients to find and choose them for their healthcare needs.
In addition to the practical benefits of a Google Business Profile, there are also potential SEO (search engine optimization) advantages. By optimizing their profile with relevant keywords and information, practices can improve their visibility in Google search results, making it easier for patients to discover them online.
It’s important to note that claiming and updating a Google Business Profile is a relatively simple process that can have a significant impact on a practice’s online presence. By taking the time to ensure that their profile is accurate and engaging, practices can attract more patients and establish themselves as trusted healthcare providers in their community.
In conclusion, a Google Business Profile is a valuable tool for medical practices looking to enhance their online presence and attract new patients. By regularly updating their profile with relevant information and keeping an eye on competitors, practices can stay ahead of the curve and make a positive impression on potential patients. Claiming and optimizing a Google Business Profile is a small but important step that can yield big results for practices looking to grow and thrive in the digital age.
