Stephanie Franco, like many individuals, found herself in a position where she wanted to increase her income to support her young family. In 2017, she created a seller account on eBay called Outgoing Lady, which she later renamed to Lady Suburbia. Initially, it was just a way for her to make some extra cash by selling used clothing and shoes while juggling other responsibilities. However, as time went on, Franco realized that she wanted to take her side hustle to the next level.
With growing kids and a desire for more flexibility as a full-time working parent, Franco decided to turn her hobby into a legitimate online business. She established an LLC and expanded her product offerings on eBay, sourcing items like digital cameras and thermostats. Franco focused on items that sold well and found locations where she could source inventory at a good price.
As her business grew, Franco encountered a common challenge faced by many entrepreneurs – a lack of working capital. This obstacle threatened to hinder her expansion plans and potentially force her back into a full-time job. However, a timely email from eBay’s Seller Capital program changed everything for Franco.
Through eBay’s financing partner Liberis, Franco was offered a Business Cash Advance of up to $1 million with a flexible payment plan that adapted to her sales. This financial injection allowed her to rent a storage unit and expand her inventory to include a variety of items such as DVDs, CDs, sports memorabilia, toys, and books. With the additional funding, Franco was able to purchase inventory in bulk, lowering her cost of goods and increasing her profit margins.
The impact of eBay’s Seller Capital program on Franco’s business was significant. In the final six months of 2024, her revenue matched the entirety of 2023, marking a 55% increase in sales year-over-year. Categories like toys and games saw a 500% uptick, while surveillance and smart home electronics surged by 1,000%.
Franco’s success story exemplifies eBay’s commitment to empowering entrepreneurs and creating economic opportunities for all. The Seller Capital program not only provides financial assistance but also serves as a catalyst for growth. Franco emphasized the streamlined nature of the program and the availability of support from knowledgeable individuals within the program.
For entrepreneurs like Franco, navigating the challenges of starting and growing a business can be daunting. However, eBay’s Seller Capital program offers a valuable resource to help businesses thrive and reach their full potential. If you’re looking to grow your e-commerce business, consider exploring eBay Seller Capital to see how it can benefit you.
