Ruta Drungilaite, the founder of A Twist of Date, has created a unique business that helps couples plan memorable date nights with its digital offerings. From cold case files to conversation starter cards and romantic board games, A Twist of Date offers a variety of options for couples looking to spice up their date nights.
Ruta’s journey to entrepreneurship began while she was working in the finance industry in London. After experiencing the limitations of lockdown on traditional date night options, Ruta saw an opportunity to help couples create meaningful and fun experiences at home. This realization led to the birth of A Twist of Date, where Ruta’s creativity and passion for bringing people together shine through.
The initial steps Ruta took to launch her side hustle involved creating physical date night boxes. While these boxes were well-received, Ruta soon realized that the labor-intensive nature of producing them made them financially unsustainable. This led her to pivot towards digital products, such as printable date idea cards and board games, which proved to be more scalable and profitable.
Building a business from the ground up presented Ruta with numerous challenges, from product viability to balancing her side hustle with a demanding full-time job. Despite these obstacles, Ruta persevered, learning new skills and embracing a growth mindset along the way. Her dedication paid off when one of her products went viral on TikTok, leading to a significant increase in sales and revenue.
After achieving consistent monthly revenue and receiving positive feedback from customers worldwide, Ruta made the bold decision to turn her side hustle into a full-time business. With a solid foundation and a clear vision for growth, Ruta is focused on expanding her product offerings and reaching new customers in the months ahead.
What sets A Twist of Date apart is Ruta’s genuine passion for helping couples connect and create lasting memories. The joy she derives from knowing that her business is making a positive impact on people’s relationships is evident in the heartfelt messages and reviews she receives from satisfied customers.
For aspiring entrepreneurs looking to start their own successful side hustles or businesses, Ruta offers valuable advice based on her own experiences. She emphasizes the importance of identifying a real pain point, validating ideas through market research, and prioritizing action over perfection. Ruta also stresses the significance of pursuing ventures that align with personal values and maintaining a healthy work-life balance.
In conclusion, Ruta Drungilaite’s journey from corporate finance to entrepreneurship is a testament to the power of creativity, resilience, and passion. Through A Twist of Date, Ruta has found a way to combine her skills and interests to create a business that not only generates revenue but also brings joy and connection to couples around the world.
