Alex McCarty and Mitch Morse, both alumni of the Robert J. Trulaske, Sr. College of Business at the University of Missouri, took a leap of faith when they decided to launch their online retail business, Premium Outdoor Grills. Despite the concerns of friends and family, the duo saw their venture as a calculated risk, having done their homework and understood the potential outcomes. Their company, which specializes in barbecue grills, gas and electric heaters, outdoor kitchen storage, and cooking accessories, has since flourished into a thriving online marketplace seller with a physical showroom and warehouse in Kansas City.
After graduating from Trulaske, McCarty joined the Peace Corps as an agribusiness extensionist in Panama, while Morse pursued a career in accounting at KPMG in Kansas City. The two reconnected and discussed the idea of starting a business together. Setting three criteria for their venture – profitability, feasibility, and benefit to the world – they laid the groundwork for Premium Outdoor Grills. Morse took on the role of handling finances and day-to-day operations, while McCarty focused on growth and building relationships.
The COVID-19 pandemic presented a significant challenge to their business, causing supply chain disruptions and shipping delays. However, instead of panicking, McCarty and Morse pivoted their strategy and began selling overstock food items from closed-down restaurants. As restrictions eased, they capitalized on the demand for outdoor patio heaters and continued to expand their product offerings. Today, Premium Outdoor Grills employs two warehouse employees and three virtual assistants, showcasing the resilience and adaptability of the business.
Both McCarty and Morse credit their education at Trulaske for equipping them with the skills needed to navigate the complexities of the business world. Their participation in the Cornell Leadership Program further honed their leadership abilities and business acumen, which have been instrumental in the success of their venture. The foundation laid at Trulaske has been crucial in shaping the partnership between these two alumni, whose complementary skills and personalities have propelled their business forward.
In conclusion, the story of Alex McCarty and Mitch Morse exemplifies the spirit of entrepreneurship and innovation fostered at the Robert J. Trulaske, Sr. College of Business. Their journey from college graduates to successful business owners is a testament to the value of education, hard work, and perseverance in achieving one’s goals. As they continue to grow and expand their business, McCarty and Morse serve as an inspiration to aspiring entrepreneurs and business leaders alike.
