The potential TikTok ban in the US has been a hot topic of discussion lately, with many business owners like Mason Kuhr, a 25-year-old entrepreneur, expressing their concerns about the impact it could have on their businesses. In a recent conversation with Mason, he shared his thoughts on the matter and how he is preparing for the possibility of a TikTok ban.
Mason’s journey as a business owner began in 2021 when he launched The Stampede Network. Fresh out of college and unsure of his career path, Mason found himself living in his parent’s basement, trying different ventures to make ends meet. It wasn’t until he started sharing his weight-loss journey on TikTok that things began to take off for him.
Through his TikTok account, Mason gained a significant following by documenting his fitness journey and sharing valuable content with his audience. However, it wasn’t until he stumbled upon a unique wellness product made of bee bread that his business truly took off. A single TikTok video showcasing the product generated over $25,000 in sales in just one day, setting the stage for the success that followed.
From that point on, Mason focused on expanding his product line and leveraging TikTok as a powerful marketing tool. By consistently creating and posting engaging content, he was able to grow his business to generate $3.8 million in sales within a year. A significant portion of these sales came directly from TikTok, making it a crucial platform for his business’s success.
However, with the looming threat of a TikTok ban in the US, Mason is taking proactive steps to mitigate the potential impact on his business. He acknowledges that losing TikTok could mean a significant loss in revenue, as a third of his sales come directly from the platform. In total, he estimates that his business could see a 50% drop in revenue if TikTok were to be banned.
Despite the uncertainty surrounding TikTok’s future, Mason remains optimistic and prepared for any outcome. He has already started exploring other social media platforms like YouTube as a potential backup plan. Understanding the differences in audience behavior between TikTok and YouTube, Mason is adapting his marketing strategies to cater to a new audience and ensure the continued growth of his business.
In addition to diversifying his social media presence, Mason is also focusing on building his email list to maintain communication with his customers in case TikTok is no longer available. By staying connected with his audience through email, Mason can continue to nurture relationships and drive sales even if TikTok is banned.
While the possibility of a TikTok ban looms overhead, Mason is determined to make the most of the platform while it’s still available. He plans to continue investing in TikTok ads and maximizing his presence on the platform until a final decision is made. With a solid action plan in place, Mason is ready to adapt and thrive in any scenario, ensuring the long-term success of The Stampede Network.
