For journalists from the Global South, pitching to a wide array of outlets, both locally and abroad, can open up opportunities to expand the reach of their reporting and advance their careers. However, breaking into global markets can be a daunting task, especially for those who are just starting out. The first step is to figure out where to begin and how to navigate the pitching process effectively.
Identifying where to pitch is crucial for journalists looking to break into global markets. It is essential to align with publications that share similar values and reporting approaches. One way to gauge an editor’s perspective is by examining the angles and tones present in their publication’s existing stories about the Global South. Are the authors people of color? Are the stories free from stereotypes? These are important considerations when deciding where to pitch your story.
Once you have identified potential outlets, it is time to pitch your idea. When pitching to international outlets, it is important to introduce yourself, provide a link to your portfolio, and outline your story in approximately 500 words. Joining freelance groups on platforms like Facebook and WhatsApp can also help you get a better idea of market rates before accepting an editor’s proposed fee.
Maintaining a regular relationship with an outlet can be beneficial for journalists looking to establish themselves in the global market. If you have a series of ideas centered around an underrepresented demographic, location, or topic, consider letting the editors know. Publications are often looking to diversify their content, and if they know you cover a specific region or beat, they may turn to you for stories in those areas.
When pitching your story, it is important to stay true to your narrative voice and ensure that your story’s heart is not lost in translation during the editing process. Look for outlets that tackle stereotypes and preconceived notions head-on. Solutions journalism, which highlights efforts to solve societal issues critically, is gaining popularity and is favored by many journalists in the Global South.
In terms of outlets to pitch, journalists can aim to strengthen ties with publications that focus on the Global South, such as Rest of World, which primarily covers tech stories across the region. Additionally, writing for up-and-coming publications based in the Global South, like Minority Africa and Egab, can provide valuable opportunities for journalists to showcase their work and reach a wider audience.
Ultimately, journalists from the Global South should strive to nurture homegrown publications and define their narratives. Building a strong foundation in local media while also exploring opportunities in the global market can help journalists advance their careers and amplify their voices on a global scale.
