Top 20 Trending Products and Online Selling Opportunities for 2024

Are you thinking about starting a business? One of the first big decisions you’ll face is figuring out what to sell. It’s a crucial choice that can shape your future as an entrepreneur. In this article, you’ll find a list of the top 20 trending products sold by US Shopify merchants, which is updated every year. These are not random picks; they are product ideas that are proven to be popular with consumers. Plus, you’ll discover the latest information on breakout product trends and tips for how to spot growing interest in a product category.

Top 20 Trending Products to Sell Online

Here are the top 20 most popular products sold by US Shopify merchants:

  1. Vitamins and Supplements
  2. Skin Care
  3. Makeup
  4. Coats and Jackets
  5. Bicycles
  6. Art and Crafting Materials
  7. Drinkware
  8. Perfume and Cologne
  9. Wine
  10. Socks
  11. Bedsheets
  12. Posters and Artwork
  13. Candles
  14. Bath and Body
  15. Cookware
  16. Nail Care
  17. Underwear
  18. Motor Vehicle Parts
  19. Mobile Phone Accessories
  20. Blankets

If you are considering starting a business in any of these product categories, this list can serve as a valuable guide to help you make informed decisions. From vitamins and supplements to mobile phone accessories, these products have shown consistent popularity among consumers.

How Were These Trending Products Identified?

The trending products in this article were selected from Shopify merchant data, including product categories that generated the most sales volume for Shopify merchants in 2023 and product categories that saw the biggest sales growth among Shopify merchants from April to June 2024, compared to the three months before. Additionally, organic search data from Google Trends and the keyword research tool Ahrefs were used to reveal what customers are looking for.

Which Products Are No Longer Trending?

In the ever-changing ecommerce landscape, what’s trending today may not be so popular tomorrow. Based on the latest data, some products from the previous list are no longer among the top trends. For example, lip stain, matcha, and power tool accessories have seen a decline in their trending status. However, trends can fluctuate, and with the right marketing strategy, a product that’s not trending today can become a bestseller in the future.

How to Find Trending Products

Finding trending products to sell online can be a game-changer for your business. Two effective methods to identify potential bestsellers include using Google Trends and exploring online marketplaces like Amazon and eBay. By leveraging these tools, you can gain valuable insights into consumer preferences and market trends, helping you make informed decisions about the products you sell.

In conclusion, staying updated on trending products is essential for the success of your online business. By keeping an eye on market shifts, understanding consumer needs, and delivering a seamless shopping experience, you can position your business for growth and success in the competitive ecommerce landscape. Remember, trends can change quickly, so it’s important to adapt and evolve with the market to stay ahead of the competition.