Starting an online business can be an exciting venture, but one of the most crucial decisions you’ll face is deciding what products to sell. To help you navigate this decision, Shopify’s annual list of top trending products offers valuable insights into consumer demands and emerging trends for 2025. By exploring categories like vitamins, skin care, and ebikes, you can gain a better understanding of what products are currently popular in the market.
According to Shopify’s data, some of the top trending products sold by US merchants include shirts, skin care products, makeup, vitamins and supplements, pants, dresses, motor vehicle parts, activewear, coats and jackets, sneakers and boots, arts and crafting materials, shampoo and soap, underwear, bedding, cycling gear, hats and accessories, alcoholic beverages, kitchen appliances, meat, and perfume and cologne. These products have shown consistent popularity and sales growth, making them attractive options for online sellers.
When it comes to selling shirts, t-shirts are the most popular clothing category, with a wide variety of designs and styles to choose from. Skin care products, especially moisturizers and facial peels, continue to attract a diverse audience in the era of self-care. Makeup trends are constantly evolving, with eye makeup and innovative products like magnetic eyelash extensions gaining traction. Vitamins and supplements, particularly herbal remedies, remain a top-selling category for Shopify stores.
In the clothing category, pants and dresses are trending products for 2025, with specific styles like jeans and dance dresses seeing increased sales. Motor vehicle parts, activewear, and coats and jackets are also popular choices for online sellers. Additionally, accessories like hats and handbags are experiencing a surge in sales, with cowboy hats and necklaces showing significant growth.
To identify trending products, you can use tools like Google Trends to track search volume and interest over time. Monitoring bestseller lists on platforms like Amazon and eBay can also give you insights into what products are in high demand. By staying updated on market trends and consumer preferences, you can make informed decisions about which products to sell in your online store.
In conclusion, exploring trending products is a key step in starting a successful online business. By leveraging tools and resources like Shopify’s list of top trending products, you can identify profitable opportunities and adapt to changing consumer preferences. Whether you choose to sell directly or through dropshipping, staying informed about market trends will help you build a successful and sustainable online business in 2025 and beyond.
