Horseback riding and cancer may seem like an unlikely combination, but for 23-year-old Kenda Laney, these two elements have played a significant role in shaping her life and career. Diagnosed at birth with bilateral retinoblastoma, a rare form of eye cancer, Kenda found solace and distraction in horseback riding and rodeo competitions. It was during these events that she discovered her passion for social media and marketing.
As Kenda navigated her way through the rodeo circuit, she met a woman who needed help managing her social media accounts. This encounter sparked Kenda’s interest in the world of digital marketing, leading her to explore platforms like Instagram and Facebook. However, it was her foray into Pinterest that truly transformed her career trajectory.
Initially using Pinterest for personal enjoyment, Kenda soon realized the platform’s potential for driving revenue and expanding her online presence. Through trial and error, she honed her skills and developed strategies to leverage Pinterest effectively. This newfound expertise eventually led her to establish her own company, Laney Media, which offers consulting, coaching, and digital products to help creators enhance their online brands and increase their earnings.
Today, Kenda’s Pinterest account serves as a primary source of income, generating between $30,000 to $40,000 per month. By directing her audience to Laney Media’s website, where she sells her products and services, Kenda has been able to capitalize on Pinterest’s searchability and user engagement. Unlike other social media platforms driven by algorithms, Pinterest’s focus on search functionality makes it easier for content to reach a target audience, resulting in higher conversion rates for creators like Kenda.
One of the key advantages of using Pinterest, according to Kenda, is the platform’s emphasis on search engine optimization (SEO). By researching popular keywords and optimizing content for specific niches, creators can increase their visibility and attract a relevant audience. Kenda recommends focusing on providing valuable solutions to users’ queries rather than simply describing content, as this approach is more likely to drive engagement and conversions.
In addition to creating engaging pins and optimizing content, Kenda emphasizes the importance of incorporating calls to action in posts to prompt users to take action. By strategically guiding followers to her website through compelling visuals and persuasive messaging, Kenda has been able to convert Pinterest traffic into tangible revenue streams.
As Pinterest continues to grow in popularity and user engagement, Kenda sees the platform as a valuable tool for creators looking to monetize their online presence. With over 522 million monthly active users and a significant increase in shopping-related activities, Pinterest offers a unique opportunity for creators to connect with a targeted audience and drive sales.
For Kenda, Pinterest has not only been a source of income but also a gateway to building a thriving online community. By leveraging the platform’s search-driven approach, she has been able to attract users who are actively seeking the services and products she offers. As she reflects on her journey from rodeo competitor to social media entrepreneur, Kenda encourages aspiring creators to explore the potential of Pinterest as a powerful tool for growth and monetization.
In conclusion, Kenda Laney’s story exemplifies the transformative power of combining personal passion with professional expertise. Through her experience with horseback riding, cancer, and social media, Kenda has not only overcome adversity but also found success in an unexpected avenue. Her journey serves as a testament to the resilience and creativity of individuals who dare to pursue their dreams, regardless of the challenges they face.
