Kenda Laney, a 23-year-old cancer survivor, has found immense success in the world of social media marketing by leveraging her skills on Pinterest. Through her company, Laney Media, she has been able to earn over $30,000 monthly by directing her Pinterest audience to her website where she sells digital products and services. This impressive feat is a result of Laney’s dedication and strategic approach to utilizing the searchability and ease of content creation on Pinterest.
Laney’s journey into social media marketing began when she was asked to help manage Instagram and Facebook business accounts for a woman she met through rodeo competitions. Intrigued by the potential of Pinterest, she delved into the platform and discovered how to effectively drive traffic and increase revenue. This led her to establish Laney Media, offering consulting, coaching, and digital products to help creators grow their online brands.
One of the key factors contributing to Laney’s success on Pinterest is the platform’s focus on searchability. Unlike other social media platforms driven by algorithms, Pinterest users primarily search for specific topics or content they are interested in. This makes it easier for creators like Laney to reach their target audience and convert them into customers. In fact, Pinterest reports that 85% of weekly users have made a purchase based on a pin they saw from a brand.
To maximize her presence on Pinterest, Laney focuses on creating engaging pins that drive traffic to her website. She spends one hour a week planning and posting 10 to 15 pins per day, which consist of simple photos with a brief description and a link to her products or services. By utilizing link-management software like bit.ly, Laney can track the effectiveness of her pins in generating revenue. In July alone, Pinterest drove $29,000 of the $109,000 in revenue she made from digital product sales.
For creators looking to monetize Pinterest, Laney emphasizes the importance of research and optimization. By understanding popular keywords and descriptions in their content niche, influencers can tailor their pins to attract their target audience. Additionally, using a call to action on pins can encourage users to click through to the website and make a purchase.
As Pinterest continues to grow in popularity and as a shopping platform, more creators are recognizing its potential as a tool for selling services. Laney credits Pinterest not only for the income it brings but also for connecting her with an audience actively seeking the online community she offers. By focusing on providing valuable content that answers users’ questions and prompts action, creators can effectively leverage Pinterest to grow their online presence and revenue.
In conclusion, Kenda Laney’s success story serves as an inspiration for aspiring social media marketers and creators. By harnessing the power of Pinterest’s searchability and content creation features, she has been able to build a thriving business and generate significant income. Through strategic planning, engaging content, and a focus on user engagement, Laney has established herself as a leading figure in the world of social media marketing.
