Supporting small businesses is crucial for the growth and vitality of our communities. As we navigate through the aftermath of the pandemic, many local retailers are still in recovery mode and could use a helping hand from their neighbors. Whether you prefer to shop online or in-person, there are various ways you can show your support for small businesses.
One of the most impactful ways to support local retailers is by shopping locally. When you purchase goods from small businesses at their physical locations, you are not only contributing to the local economy but also fostering a sense of community. Small Business Saturday, which falls on November 29th this year, is a great opportunity to show your support for local businesses.
Buying gift cards from small businesses is another effective way to support them. The U.S. gift card market is substantial, and purchasing gift cards not only provides financial support to the business but also attracts new customers. According to a study by Fiserv, nearly 90 percent of consumers who receive a gift card from a small business become repeat customers.
When ordering take-out from local restaurants, consider avoiding third-party delivery services. These platforms often charge hefty commissions to businesses, cutting into their profits. Opting to pick up the food yourself or ordering directly from the restaurant can help keep more money within the local business.
Word-of-mouth recommendations are incredibly valuable for small businesses. Sharing positive reviews and recommendations with friends and family can significantly benefit local retailers. According to the Nielsen Global Trust in Advertising study, 88 percent of consumers trust recommendations from friends and family more than any other form of advertising.
If you prefer to shop online, you can still support small businesses through various means. Leaving positive reviews on platforms like Google, Facebook, and Yelp can boost the visibility and reputation of local retailers. Additionally, shopping from small businesses online, signing up for their email lists, and sharing their social media posts are effective ways to show your support.
In conclusion, supporting small businesses not only helps stimulate the local economy but also promotes diversity and adds a unique local flavor to your community. Whether you shop online or in-person, there are numerous ways to support local retailers and contribute to the growth of small businesses in your neighborhood. By shopping locally and engaging with small businesses, you can make a positive impact on your community and help these businesses thrive.
